A game-changing plan that resulted in partnerships with Accenture and Capgemini

“The Tydex team helped to reshape our business. From being a technology oriented company we successfully became a business oriented company.
I thank you for your endless dedication.” - Eyal Kaufman - CEO of QualityLine

About QualityLine

QualityLine is an AI solution that optimises manufacturing quality and efficiency through advanced manufacturing analytics.

Summary

“We were looking for a solution that can reshape our business and help us become more business oriented. We were also looking to grow our business through partnerships.”

Eyal Kaufman - CEO of QualityLine

Problem

The team had been struggling to structure their organisation and go-to-market execution, despite a powerful and disruptive product.

Approach

• Transforming QualityLine into a software vendor through different activities
  such as creation of value proposition, go-to-market strategy and pricing model

• Building and implementing strategic partner programs and raising funds

• Working on the company’s re-branding project to better reflect who they are

• Launching lead generation campaigns to expand their customer base

Results

Ecosystem

• Joint alliance with Accenture and Capgemini

Team and organisation

• Recruitment and implementation of sales operation both in the USA and Europe (5 headcounts)

• Doubled team size including on-boarding of marketing and customer success functions

Brand

• New brand identity creation

• New website

• Creation of new collaterals

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