Tydex’s new success story. Enabling Medcase, the world's largest network of clinicians, to expand its European presence

"Tydex has proven to be extremely effective in opening up the European market for us. As a result of Tydex's professionalism, dedication and know-how, we acquired a significant number of new customers, enabling us to grow rapidly in this market." 

Josh Chaim - CRO 

About Medcase

Medcase is a HealthTech company that offers data enablement and data enrichment for AI development, on-call clinician access for telehealth, and new product feedback. 

Summary

“Medcase was already established in the US market and aimed to expand into European territories. We knew we couldn’t do it on our own so we were looking for a solution that can help us penetrate this market quicker.” 
Josh Chaim - CRO 

Problem

The team has been struggling to create and execute their European go-to-market strategy.

Approach

We assembled, deployed and adjusted a Medcase/Tydex team to meet specific needs with relevant skills.

• Creating and executing European go-to-market strategy leveraging Tydex’s scale-up methodology and best practices

• Assembling a specialist fractional team to execute and optimize the company’s time to market and increase growth efficiency:

  • SDR to build and execute outbound campaigns

  • Account manager to close deals and foster customer relationships

  • Healthcare Senior leaders to accelerate access to targeted companies

• Lead generation

  • Lead generation campaign process

    • Data research

    • Messaging

    • Value proposition by target segments

  • Leveraging Tydex’s Network to get introductions to more customers

• Account management

  • Account management process

    • Meetings / Calls / Qualifications

    • Demo

    • Proposal / Negotiations

    • Closing and contractualization

Market feedback summary

While developing pipeline and closing deals, Tydex also provided Medcase with recommendation and market insight to replicate success, including:

• Key learnings and adaptations

• Pipeline analysis and clients’ pattern recognition

• Recommendations on segmentation strategy and positioning

Results

• More than 25 different campaigns launched

• More than 100 demos held

• All these efforts created new opportunities in the company’s pipeline

• Acquiring 7 new clients in 6 months including worldwide healthcare leaders such as

  • Siemens Healthineers 

  • Leica Biosystems  

• As the result of these deals more than $300k is achieved in revenue

• But more importantly Medcase is now a Siemens official supplier opening the door to a million dollar-plus potential annual revenue. 

The way forward

Through these results, Tydex was able to earn Medcase’s trust and became the partner of choice to drive their European penetration more intensively by expanding its dedicated team.